With Pay-Per-Click advertising you get instant results on the main search engines. The way PPC works is you decide on a budget and pay for each time your ad is clicked by a prospective customer. Depending on how competitive your industry is, it can be expensive, but it has a great ROI and your ads can be seen as soon as we finish setting up your account.
When setting up a PPC account we perform a keyword research to select only the keywords that are going to drive the traffic that you are looking for. We will create the campaigns, ad groups and ads in the most efficient way to increase your results, based on our experience. We will also manage your account to make sure that you are getting the right results and not just wasting your money.
Google’s PPC program is called Google AdWords, while Bing’s and Yahoo’s is called Bing Ads.
PPC Management is essential to a successful PPC campaign. Without proper management you can spend hundreds or even thousands of dollars without seeing results. These are some of the tasks we will perform when managing your pay-per-click account:
- Ongoing Campaign Optimization
- Review New Keyword Opportunities
- Check Bids and Budget
- Pause Poorly Performing Keywords
- Extended Keyword Research
- Add Negative Keywords
- Ad Text Optimization & Testing
- Test Ad Combinations
- Geographical Targeting
- Conversion Tracking
- Improve Campaign Relevancy
- PPC Performance Report Analysis
Keep in mind that anyone can setup a PPC account, but setting it up the right way is the key to success.