If you have a website (or are planning to) and your goal is to increase business through your Website and get online exposure, chances are you will need Internet Marketing. Below we will explain and break down they key components of internet marketing for websites.
All of the websites we design are search engine friendly, but if you are serious about your online presence and using your website as a marketing tool you will need an internet marketing campaign.
Just to give you a little insight on how powerful internet marketing can be, keep in mind that: Google now processes over 40,000 search queries per second, which translates to over 3.5 billion searches per day. In the US, Google’s market share reaches 64.4%, while Bing takes 20.1% and Yahoo 12.7%, these are obviously the 3 biggest search engines.
We like to divide Internet Marketing into 3 main components:
Search Engine Optimization
Organic Search Engine Optimization or SEO is the first component. Organic SEO is the process of increasing a website’s traffic by ranking high on the search engines’ results pages under certain search terms or keywords/key phrases. This includes performing a keyword research to find out what terms are people searching for when it comes to your industry and making on-site and off-site changes to optimize your website for such terms. We will also send you reports to track the campaign’s progress.
To learn more about Local SEO, click here.
Pay-Per-Click (PPC)
Pay-Per-Click advertising is the second component of Internet Marketing. With PPC you get instant results on the main search engines. The way it works is you decide on a budget and pay for each time your ad is clicked by a prospective customer. Depending on how competitive your industry is, it can be expensive, but it has a great ROI and your ads can be seen as soon as we finish setting up your account.
Google’s PPC program is called Google AdWords, while Bing’s and Yahoo’s is called Bing Ads.
To learn more about PPC, click here.
Social Media
The third component of online marketing is Social Media. As you may know, when we say “social media”, we are talking about Facebook, Twitter, Google+, Instagram, LinkedIn, etc.
Social Media has become an essential part of any business’ internet marketing campaign, studies show that people are more likely to do business with your company if they see that you are present on social media, such as having a Facebook Business Page. They will also feel more comfortable.
To learn more about Social Media, click here.