Organic Search Engine Optimization
Organic Search Engine Optimization or SEO is the process of increasing a website’s traffic by ranking high on the search engines’ results pages under certain search terms or keywords/key phrases. This includes performing a keyword research to find out what terms are people searching for when it comes to your industry and making on-site and off-site changes to optimize your website for such terms. We will also send you reports to track the campaign’s progress.
Keep in mind that organic SEO is not a short-term process, it takes time and effort from both parties, but once you start getting results it has, by far, the greatest ROI of any internet marketing approach.
We are often asked: What’s the difference between Local SEO and National SEO?
Well, local SEO is when you are trying to increase your website’s search engine ranking under search terms accompanied by a geographical area. For example, if you were the owner of an aquarium store near Hollywood, FL, some good local keywords would be “aquarium store Hollywood, FL” or “tropical fish Hallandale”. Which, by the way, if you actually search for those terms on Google you can see www.fishsparadise.com ranking in the #1 spot, who’s one of our happy customers.
National SEO is when you are trying to rank on search engines for generic terms without the mention of a specific geographical area. To be honest, we only focus on local SEO, due to the fact that Google has become much “localized” and it’s always aiming to show more and more local results, even if your keywords don’t contain a geographical area. However, if you are wanting to rank under different cities across the US or internationally, we can still optimize your website and target those cities individually.